Job Search / Digital & Design

CRO Specialist

Job Details

Melbourne C B D
$100000.00 - $120000.00 per annum
Job Type
Full Time
Samuel Fontana
5 months ago
Location: Melbourne CBD
Position: Full Time Permanent 

Our client is a global digital commerce organsation with with offices in London, Melbourne, Beijing, Delhi, Amsterdam & Chicago.

As a Conversion Rate Optimisation Specialist, working on our clients' eCommerce sites, your role will encompass the following activities:
  • Optimising the customer experiences using AB testing
  • Personalising the online experience to increase the level of customer satisfaction and sales conversion
  • Carrying out analysis of the key buying funnels to identify areas of the customer experience to optimise
  • Undertaking analysis and report on findings and manage usage of tool quotas to maximise ROI
  • Driving and helping shape the client's eCommerce roadmap and offer recommendations and advice on ways to achieve their strategic goals
  • Reviewing and understanding client inbound traffic generation methods and how the quality of this traffic impacts conversion rates
  • Keeping up to date with the latest eCommerce industry trends and solutions and market influences

Role Requirements:
  • Prior experience in a similar role (preferably for an e-commerce retailer)
  • Experience of setting up and running AB tests using tools such as Google Optimize, VWO Optimizely or Adobe Target preferred but not essential
  • Knowledge of experimentation, AB testing and Personalisation strategy.
  • Ability to work on multiple, simultaneous projects of all sizes and complexity across multiple platforms
  • Strong documentation & communication skills
  • Experience of A/B and MVT testing, creating test plans and analysing results
  • A strong knowledge of UX best practices / cross platform UX
  • Experience with CRO & heat map tools (Google Optimize, Optimizely, HotJar, etc.)
  • A keen eye for the latest trends in usability and conversion rate optimisation
  • Confident communicator and presenter with clients and senior stakeholders

Click "Apply for this job" to submit your CV or for more details, please contact Samuel on 03 9236 7745 or email me at

Expired job