As the Digital/Data Campaign Specialist you will be responsible for the management and supprt of the development and delivery of acqusition,utilisation and retention campaigns acrsoss multiple channels. Support the delivery of effective digital marketing to increase attraction and conversion rates.
- Campaign development and delivery across multiple channels with specific focus on data and digital. Lead the build delivery of specific campaigns utilising appropriate technology.
- Lead the growth inputs with analytics partners to define and deliver reporting requirements, campaign performance metrics and targeting files.
- Develop and manage the annual calendar of marketing activities including customer journeys, test and learn programs, maintain a detailed budgeting, forecasting and expenses process.
- Must have worked as a Campaign Specialist for at least 5 years.
- Experience with marketing technology either in a "hands on" implementation role or as a part of a broader campaign delivery function.
If this sounds like you, call Melissa on (03) 9236 7732